Every business, from startup to mature, expects to travel the roller coaster through good and bad economic times.

Two basic keys to success, especially for startups, are 1) to look over the horizon and better anticipate the bad times, and 2) to have thought and prepared for how best to react to them.

This Forbes article by Stephane Kasriel of Upwork.com provides detailed insight to these keys, and how a business can be more effective in implementing them.

We hope you find it useful.

Mike Maslack, mmaslack@desaimgmt.com